Threads for Affiliate Marketing: Is Meta’s New Platform Worth It?

The launch of Meta’s Threads platform has generated considerable interest among marketers, influencers, and digital professionals. In the first five days after launch, over 100 million users registered, which is a record number for a new social network. Although enthusiasm has waned somewhat, the potential remains. In particular, the platform could become a new source of quality traffic for affiliate marketing, especially considering that many active users are the same influencers from Instagram, where affiliate marketing already works.

Threads allows you to build dialogues that naturally fit into the affiliate promotion format. Unlike Instagram, where the focus is on visual content, here the main role is played by text. This creates new opportunities for those partners who know how to persuade with words rather than pictures. For such partners, this is a chance to promote vivatbet, casinos, or sports betting by creating daily threads about the game, bonuses, or user experiences.

For those who work with casino affiliate programs, it is worth testing Threads in parallel with other social networks. For example, create a separate thread dedicated to a new bonus on vivatbet and see how much traffic it can generate in 24 hours. Even if the result is not impressive, it will provide real data for further decisions.

And although Threads does not currently have the same capabilities as TikTok or YouTube Shorts, the platform has one big advantage — text credibility. People here will not scroll through videos in 2 seconds, but are inclined to read, discuss, and return to topics. This allows you to build brand loyalty and gradually introduce the user to the affiliate funnel.

So, is Threads worth your attention? Definitely yes, if you are ready to experiment with new formats and invest in organic presence. In 2025, even 5–10% of additional free traffic from the new platform can significantly affect your commissions.

Threads affiliate program: is there an affiliate model and how to use it?

Unlike popular platforms such as TikTok or Instagram, Threads does not yet have an official affiliate program. But that doesn’t mean you can’t make money through affiliate marketing here. Quite the contrary — due to the absence of intrusive advertising and commercial oversaturation, users respond much better to natural content.

Successful affiliate work on Threads is based on a flexible approach. Affiliate links cannot yet be clicked on in posts, but they can be placed in the bio profile, and the posts themselves can be used as informative threads that lead to the transition.

To do this, you should:

• • Create mini-stories or series of posts that describe your experience using the product — casino, betting, platform.
• • Engage in emotional communication — for example, talk about big wins, bonuses, or screw-ups that you managed to avoid thanks to the service.
• • Encourage interaction: ask subscribers about their experiences, favorite games, and invite them to discuss.

Despite the fact that Threads does not have formal affiliate tools, the platform allows you to create natural traffic that is interested in the topic. Additionally, you can use:

1. 1. Secondary links through aggregator pages (Linktree, Taplink), where you can leave several offers;
2. 2. Channel linking — maintaining parallel content on Instagram, where you already have an affiliate account;
3. 3. Micro-influencer approach: addressing small but active niche audiences.

All this creates a new promotion model, which can be conditionally called “semi-open affiliate marketing.” It is based not on aggressive monetization, but on soft engagement, where the user decides for themselves to go to the site or affiliate landing page.

Despite its status as a new platform, Threads is already showing signs of forming its own ecosystem for affiliate marketing. Currently, it does not yet have a full-fledged official affiliate program from Meta, but this is not an obstacle to monetization — on the contrary, it creates space for the first players who will be able to test formats, secure an audience, and develop effective interaction scenarios.

For affiliates, the most promising model remains partner integration through external programs — for example, promoting offers (1xCasino, VivatBet, other gambling or infobiz products) using external links and UTM tags adapted to Threads formats. The lack of an official marketplace does not prevent you from earning money — the main thing is to have a clear strategy based on valuable content, trust in your profile, and correct targeting.

The future of the affiliate model in Threads is a symbiosis of text, personal branding, and non-aggressive promotion. Those who learn to work with this audience today will have a huge competitive advantage when Meta officially launches monetization or native affiliate tools.

Affiliate marketing posts in Threads: how to create content that works

Threads is a new social platform created by Meta that actively competes with Twitter/X, but with a slightly different approach to audience engagement. It is predominantly text-based, with no advertising, which means more space for readable content. In such conditions, affiliate marketing posts are not just publications with links, but well-thought-out threads with added value for the user.

The greatest strength of Threads is in serial content, which can be used to promote affiliate products naturally, without being intrusive. For example, you can create a thematic series of posts on the topic of bets or bonuses in casinos.

The following formats are useful for this:

1. 1. Short guides on the topic, for example: “How to choose a casino with the best cashback?”
2. 2. Game reviews with personal impressions to encourage registration via a referral link
3. 3. Mini-stories: winning cases, situations when a bet “came in,” examples of promo codes
4. 4. Rating formats, for example: “Top 5 platforms for football betting — where I actually won”
5. 5. FAQ threads that answer common questions from players, while incorporating affiliate offers

Successful affiliate threads do not look like advertisements. This is important. They are similar to personal notes or compilations for friends, which helps build trust.

Another feature worth mentioning is that content in Threads rarely “burns out.” If a thread is interesting, it will still be read even several days after publication. This gives affiliate posts a longer “lifecycle,” especially if they are structured as useful compilations or instructions.

To make each post more effective, it is worth:

• • Testing different lengths — both short “sharp” posts and large longreads
• • Using the language of the audience — informal, lively, without templates
• • Embedding affiliate products in context (rather than just a link at the beginning or end)

Threads creates a whole new space for affiliate content, where there is no competition with banners, and where words have power. If you adapt to the style of the platform, you can start making a profit with as few as 1,000+ subscribers — thanks to a high-quality, targeted audience and a well-structured series of posts.

Creating effective content for affiliate marketing on Threads is not about mechanically copying formats from other social networks, but rather adapting to the unique dynamics of the new platform. The usual templates from Instagram or Facebook don’t work here. Threads requires content that looks natural, sparks discussion, and integrates affiliate links as a supplement rather than the main element.

Threads affiliate marketing: how to build a long-term strategy and get a stable income

Threads is a platform where conversational content and the absence of intrusive advertising create the ideal environment for building long-term partnership strategies. But to get real results, you need to act systematically. Simply throwing out referral links doesn’t work. What’s important here is a strategy built on trust, consistency, and understanding your audience.

The first step is to clearly define your niche. The topic should be understandable and relevant to your potential audience. For example:

• • sports betting (football, tennis, UFC)
• • casino and slot reviews
• • bookmaker bonus analytics
• • life hacks for betting beginners
• • personal experience of wins or failures

Based on this, a content grid is formed, which consists of the following types of publications:

1. 1. Educational threads: “5 typical mistakes of beginners in betting”
2. 2. Comparison of affiliate programs: “I tested 3 different casinos — here’s the one that really pays out money”
3. 3. Promotional announcements with a link to the promotion: “Only until Sunday — 100% on your first deposit at VivatBet”
4. 4. Case studies: “How I made ₴4200 without risking my own money”
5. 5. Reviews of affiliate terms and conditions (e.g., VivatBet, 1xCasino, etc.)

Each of these formats should work within the same information field. All posts should interact with each other — build trust, provide value, and encourage clicks on the link.

To achieve this, it is important to:

1. 1. Create a content system for the month ahead
2. 2. Identify which topics increase interaction and clicks
3. 3. Add soft calls to action (e.g., “Link in bio if you’re interested”)
4. 4. Periodically repeat posts with adaptations (to reach new subscribers)

In addition, Threads is worth testing a serial format for publications — when each post continues the previous one. This helps:

• • Hold attention longer
• • Build interest (for example: “In the next post, I’ll tell you why I lost $1,000 on live bets”)
• • increase the chances of clicks on affiliate links

A separate area is working with analytics. Yes, even in Threads, you can track effectiveness if you:

• • use UTM tags for each link
• • link your links to services such as VivatBet Partner Panel
• • evaluate effectiveness based on clicks, subscriptions, and conversions

At the same time, it is important to take into account the average user behavior: according to statistics, about 70% of clicks on affiliate links occur after 2–4 interactions with the content. Therefore, the best strategy is not spam, but a gradual lead-up to action.

You can also use:

• • Collaborations with other affiliates in the niche
• • Viral formats, such as “hot takes” or memes with embedded affiliate subtext
• • Manual work with comments — respond, explain, mention the platform gently

Finally, the most successful accounts on Threads work as mini-media with a clear mission and useful content. That is why the affiliate model has great potential here for building a stable income. The main thing is a systematic strategy and a willingness to invest time in creating content that people want to read and share.

Affiliate threads: how to create successful affiliate posts in Threads and earn money on them consistently

The Threads format allows you to not only publish short messages, but also build full-fledged chains with value, storytelling, and conversion load. It is an ideal platform for affiliate marketing if you know how the audience works and which posts actually make money. Let’s take a look at how to effectively create affiliate threads to monetize reader attention and influence clicks on referral links.

First, it is important to understand user logic. Most people do not click on a link after the first message. Usually, conversion occurs after 3–5 interactions. Therefore:

Before posting a link, provide value:

1. 1. instructions
2. 2. tips
3. 3. analysis of the situation
4. 4. real experience

Only then should you insert an affiliate link — for example, to VivatBet, 1xCasino, or another platform. And don’t just insert it, but:

• • explain why this particular product
• • add a reason to click now (promotion, bonus, time limit)

Types of posts that work best:

1. 1. Educational threads: “How to register at a casino without a passport — step-by-step instructions”
2. 2. Personal cases: “I tested 5 casinos — here’s where they really pay”
3. 3. Bonus reminders: “2 days left — hurry up and get +100% on your deposit at VivatBet”
4. 4. Meme threads or emotional stories: “When I thought I won, but it turned out I just ran out of free spins”

To make a thread truly effective, pay attention to:

• • An exciting first post that arouses interest or emotion
• • Structure (numbering, paragraphs, quotes)
• • Short sentences (up to 15 words)
• • Consistent build-up of interest from post to post
• • A call to action at the end (with a fixed affiliate link)

It is also worth experimenting with:

• • Thread length (short – 3–4 posts, long – 10+)
• • Formats: instructions, tips, stories, ratings
• • Style: serious, ironic, provocative

Important: don’t turn your posts into blatant advertising. The approach should be native — when the link looks like a logical conclusion to a useful story. To generate a stable income from affiliate threads, you need to be systematic:

1. 1. plan content 1–2 weeks in advance
2. 2. study which formats are most engaging
3. 3. analyze transitions using UTM tags
4. 4. regularly test different approaches (changing CTA, bonuses, style)

A successful affiliate thread is a miniature marketing funnel. A person reads → becomes interested → gets an answer → sees a link → clicks → registers → brings you a commission. When there are many such threads, and they work simultaneously, you build a system that earns regardless of the time of day.

And if you use the potential of Threads correctly, even one successful thread can bring hundreds of clicks, dozens of registrations, and a stable income from affiliate programs.

Threads affiliate: how affiliate marketing works on Threads and why it is a platform with underestimated potential

Although Threads has not yet become a mainstream channel for affiliate marketing, it already offers unique opportunities for those who are ready to act quickly. Meta’s platform is growing rapidly in Latin America, Asia, and Europe, where audiences are looking for a new format for live communication without Facebook algorithms or the “tension” of Twitter/X. In this context, Threads affiliate is a fresh, not yet oversaturated channel for promoting products, particularly in betting, gambling, and other digital niches.

The essence of affiliate marketing on Threads is to create meaningful, consistent microblogs — a series of short posts that attract attention, hold it, and lead the user to a logical action — clicking on your referral link. But for this to work, you need the right strategy.

Let’s start with the basics. What you need to know before launching an affiliate campaign on Threads. First, it is important to understand why Threads is a promising platform for affiliates:

• • High level of organic reach: posts often get views even without advertising
• • Audience openness to new niches: the platform is still developing, so competition is lower
• • The thread format is ideal for storytelling and gradual sales
• • Integration with Instagram allows you to lead your audience between platforms, increasing the chances of conversion
• • No strict restrictions on external links (yet), which gives more room for monetization

Successful threads promote:

1. 1. Casinos, betting, Vivatbet, 1xCasino, and Parimatch promotions
2. 2. Courses and information products (especially with visual cases)
3. 3. financial products (crypto exchanges, cards, fintech platforms)
4. 4. software and services (VPN, hosting, AI tools)

Success depends not so much on the topic as on the presentation. A thread that not only sells but also evokes emotion, provides practical value, or offers a non-standard perspective works much better. It is worth starting with simple but systematic actions:

• • Create an authentic profile focused on a niche (not general, but specific to the topic)
• • Plan 5–10 initial threads on different angles of the topic: instructions, personal stories, reviews, provocations
• • Use calls to action at the end of each thread (with a link to the affiliate program or page)
• • Don’t put a link in the first post — create interest first
• • Optimize the first 2 sentences of each post — they determine whether people will read further
• • Analyze: which threads bring clicks, saves, comments — and scale these formats

Additionally, it is worth experimenting with tone (friendly, expert, provocative) and visualization style. Posts without visuals also work, but short integrations with illustrations increase the chance of saves and reactions.

There are many advantages to affiliate marketing on Threads

Pros:

1. 1. Quick access to audience attention without investing in advertising
2. 2. High potential for a personal brand or niche expert account
3. 3. Ease of formatting (minimum graphics, maximum meaning)
4. 4. Linking to an Instagram account to quickly gain your first followers

Finally: Threads is a place where affiliate marketing is just beginning to take shape. Those who get in early and build their authority there will gain an advantage that will be difficult to replicate. And if you are looking for a new entry point to promote VivatBet, 1xCasino, or other offers, Threads may be the opportunity that not everyone has seen yet.